Module 1: Spark – Problem Discovery
Identify real problems and deeply understand the customers you want to serve.
Service Description
Spark is the foundation of your venture journey. In this module, you will identify meaningful problems worth solving and gain a deep understanding of the customers behind them. Instead of guessing, you will learn how to uncover real needs using proven discovery methods. You will explore design thinking, empathy mapping, and customer interviews to uncover insights that shape stronger ideas. Through guided exercises, you will define the problem clearly, explore early opportunities, and begin shaping a direction grounded in real-world validation. This module helps you avoid building the wrong solution and ensures your venture starts with clarity and purpose. What You’ll Work On: • Problem discovery and validation • Customer interviews and insights • Empathy mapping and personas • Early ideation and opportunity shaping • Market awareness and early research Best For: • People exploring a new idea • Founders unsure what to build • Early-stage entrepreneurs seeking clarity Early Bird seats are limited. Secure your place early to lock in preferred pricing.
Upcoming Sessions
Cancellation Policy
Booking Policy Enrollment is confirmed once full payment is received. Spaces are limited and offered on a first-come, first-served basis. Your booking secures your place in the program and all connected sessions. Program access and onboarding details will be provided before the start date. Cancellation & Refund Policy Because cohort size is limited and preparation begins in advance, the following applies: • Cancellations 14+ days before the program start date receive a full refund minus a small administrative fee. • Cancellations 7–13 days before start date receive a 50% refund. • Cancellations less than 7 days before start date are non-refundable. If you cannot attend after the program begins, you may request a one-time transfer to a future cohort, subject to availability. The Foundery Studio reserves the right to reschedule sessions if required. If this occurs, participants will be notified and accommodated. Missed Sessions Missed sessions are non-refundable. Participants will retain access to program materials and may continue where possible. Waitlist Policy If the program reaches capacity, you may join the waitlist. Waitlisted individuals are contacted in order of registration if a space becomes available. A spot is only confirmed once payment is completed. Program Commitment The Foundery Studio is a hands-on, cohort-based experience. Participants are encouraged to attend, engage, and commit to building real progress throughout the program.